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Palgrave Macmillan

Trust, Social Relations and Engagement

Understanding Customer Behaviour on the Web

  • Book
  • © 2012

Overview

Authors:
  1. Donatella Padua
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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xxvii
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  2. The Internet Age

    1. Front Matter

      Pages 1-1
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    2. Society in the Internet Age

      • Donatella Padua
      Pages 3-19

    3. Social Networks and Communities

      • Donatella Padua
      Pages 20-32

    4. New Models of Social Intelligence

      • Donatella Padua
      Pages 33-45

    5. The Internet Organizational Realm

      • Donatella Padua
      Pages 46-76

  3. Trust and Engagement

    1. Front Matter

      Pages 77-77
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    2. The Digital Society and Trust

      • Donatella Padua
      Pages 79-120

    3. Value for Engagement

      • Donatella Padua
      Pages 121-149

    4. Value Creation on the Web: A Vision

      • Donatella Padua
      Pages 150-164

  4. How to Generate Engagement Via Building Trust

    1. Front Matter

      Pages 165-165
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    2. The Value-for-Engagement Model

      • Donatella Padua
      Pages 167-190

    3. Value-for-Engagement Mapping: A Case Study

      • Donatella Padua
      Pages 191-201

  5. Conclusions

    1. Conclusions

      • Donatella Padua
      Pages 202-207

  6. Back Matter

    Pages 208-231
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Keywords

About this book

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.

About the author

DONATELLA PADUA Adjunct Professor of Sociology and of Methods of Analysis of the Complex Society, at the University for Foreigners of Perugia, Italy. She is also Researcher in Sociology and Scientific Director of Intelligent Positioning Research Centre, UK. She has a Degree in Business Administration from the University 'La Sapienza' of Rome, Italy and a PhD in Science of Education.

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