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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Reviews
'Tsai shows convincingly that Shenbao reached out toward many different social groups and - for commercial reasons among others - sought to extend its audience to include ever new groups: by changing existing columns, such as the Random Talk to "May Fourth Spirit," for example (chapter 5) and by creating new columns (such as Spring and Autumn) not to lose old readerships either (and thus to preserve the type of literature that would be condemned by May Fourth protagonists as "mandarin duck and butterfly literature")... Tsai's book makes an important contribution by showing that the Shenbao reader was indeed much more diverse in class (and gender) background than is generally assumed.'
- The Journal of the China Quarterly, Barbara Mittler
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Reading Shenbao
Book Subtitle: Nationalism, Consumerism and Individuality in China 1919–37
Authors: Weipin Tsai
DOI: https://doi.org/10.1057/9780230246713
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave History Collection, History (R0)
Copyright Information: Weipin Tsai 2010
Hardcover ISBN: 978-0-230-01982-9Published: 30 November 2009
eBook ISBN: 978-0-230-24671-3Published: 30 November 2009
Edition Number: 1
Number of Pages: XXI, 249
Number of Illustrations: 22 b/w illustrations
Topics: Asian History, Social History, Cultural History, Modern History, History of China, Political Science