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Ernest Dichter and Motivation Research

New Perspectives on the Making of Post-war Consumer Culture

  • Book
  • © 2010

Overview

Editors:
  1. Stefan Schwarzkopf

    1. Copenhagen Business School, Denmark

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    You can also search for this editor in PubMed   Google Scholar

  2. Rainer Gries

    1. University of Vienna, Austria

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Table of contents (16 chapters)

  1. Front Matter

    Pages i-xii
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  2. Introduction

    1. Front Matter

      Pages 1-1
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    2. Ernest Dichter, Motivation Research and the ‘Century of the Consumer’

      • Stefan Schwarzkopf, Rainer Gries
      Pages 3-38

  4. The Branding of Consumer Life — Case Studies on Ernest Dichter’s Work

    1. Front Matter

      Pages 107-107
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    2. Ernest Dichter’s Studies on Automobile Marketing

      • Helene Karmasin
      Pages 109-125

    3. Ernest Dichter and the Peacock Revolution: Motivation Research, the Menswear Market and the DuPont Company

      • Regina Lee Blaszczyk
      Pages 126-139

    4. The ‘Sex of Food’: Ernest Dichter, Libido and American Food Advertising

      • Katherine Parkin
      Pages 140-154

    5. Patriarch or Promoter of the Women’s Movement? Ernest Dichter and his Interpretation of the Female Image

      • Karina Krummeich, Stefanie Lahm
      Pages 155-170

  5. The European Theatre

    1. Front Matter

      Pages 171-171
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    2. Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of the Consumer

      • Kai-Uwe Hellmann
      Pages 173-187

    3. A Backward Republic or ‘Brave New Austria’? Market and Motivation Research in Dichter’s Home Country after the Second World War

      • Andrea Morawetz
      Pages 188-204

    4. The Reception of Ernest Dichter and the Resistance to Motivation Research in Francophone Europe

      • Véronique Pouillard
      Pages 205-219

    5. Ernest Dichter Motivates the British: Motivation Research and Contested Professional Legitimacies in Britain

      • Stefan Schwarzkopf
      Pages 220-235

    6. The ‘Depth Boy’ — Ernest Dichter and the Post-war German Advertising Elite

      • Dirk Schindelbeck
      Pages 236-255

    7. ‘Victim of a Technical Hitch …’: Ernest Dichter as Proprietor of a Guesthouse with Bugging Installation

      • Dirk Schindelbeck
      Pages 256-265
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Keywords

About this book

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.

Editors and Affiliations

  • Copenhagen Business School, Denmark

    Stefan Schwarzkopf

  • University of Vienna, Austria

    Rainer Gries

About the editors

REGINA BLASZCZYK Department of the History and Sociology of Science, University of Pennsylvania, USA RONALD FULLERTON Professor of Marketing, the American University in Cairo. Egypt KAI-UWE HELLMANN Senior Lecturer in the Sociology of Consumption and Economics, the Technical University of Berlin, Germany DANIEL HOROWITZ Professor in American Studies, Smith College, Massachusetts, USA HELENE KARMASIN Head of Karmasin Motivforschung and member of the management team of the Austrian Gallup Institute KARINA KRUMMEICH Diploma in Communication Science, the University of Vienna, Austria STEFANIE LAHM Doctoral Student, Institute of Communication Science, the University of Vienna, Austria ANDREA MORAWETZ Press Officer, the Austrian Consumer Association (VKI) KATHERINE PARKIN Professor in Modern American History, Monmouth University, New Jersey, USA VÉRONIQUE POUILLARD Assistant Professor, the Université Libre in Brussels, Belgium DIRK SCHINDELBECK Principal Lecturer, the University of Education in Freiburg, Germany GABRIELE SORGO Reader in Cultural History, the University of Vienna, Austria MARK TADAJEWSKI Lecturer in Critical Marketing, the University of Leicester, UK

Bibliographic Information

  • Book Title: Ernest Dichter and Motivation Research

  • Book Subtitle: New Perspectives on the Making of Post-war Consumer Culture

  • Editors: Stefan Schwarzkopf, Rainer Gries

  • DOI: https://doi.org/10.1057/9780230293946

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Palgrave History Collection, History (R0)

  • Copyright Information: Palgrave Macmillan, a division of Macmillan Publishers Limited 2010

  • Hardcover ISBN: 978-0-230-53799-6Published: 20 August 2010

  • Softcover ISBN: 978-1-349-35955-4Published: 20 August 2010

  • eBook ISBN: 978-0-230-29394-6Published: 20 August 2010

  • Edition Number: 1

  • Number of Pages: XII, 293

  • Number of Illustrations: 11 b/w illustrations

  • Topics: US History, Modern History, European History, Cultural History, Economic History, Social History

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