Handbook of Technology Application in Tourism in Asia

1. Front Matter

   Pages i-lxxx

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2. Technology Application in the Asian Tourism Industry: Concepts and Applications

   1. Front Matter

      Pages 1-1

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   2. Technology Application in the Tourism Industry in Asia: Theories and Practices

      • Anukrati Sharma, Shruti Arora

      Pages 3-17

   3. Information and Communication Technology Application in the Asian Tourism Industry

      • Saroop Roy B. R.

      Pages 19-48

   4. The Internet Influences Asian Tourism

      • Krishnan Umachandran, Mohamed Mohamed Tolba Said

      Pages 49-65

3. Technology Application in the Asian Tourism Industry: Marketing Contexts

   1. Front Matter

      Pages 67-67

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   2. Technology in Tourism Marketing

      • Kaplan Uğurlu

      Pages 69-113

   3. Digital Marketing and Digital Marketing Applications in the Asian Tourism Industry

      • Eray Polat

      Pages 115-130

   4. Travel Agency Tourist Tracking System

      • Zurida Ishak, Ahmad Albattat, Wilson Ven Kim Lim

      Pages 131-144

4. Technology Application in the Asian Tourism Industry: Customer Perceptions

   1. Front Matter

      Pages 145-145

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   2. Generation Y’s Perception of Travel Mobile Applications

      • Ahmad Albattat

      Pages 147-164

   3. Factors Influencing Tourist Perception on GrabCar Ride-Sharing Application Services

      • Nurul Farah Izzah Zailani, Ahmad Albattat

      Pages 165-177

5. Technology Application in the Asian Tourism Industry: Decision-Making

   1. Front Matter

      Pages 179-179

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   2. Semantic-Based Technology in Shaping the Strategy of Tourism in Malaysia

      • Mohammad FakhrulNizam Mohammad, Nor Aida Abdul Rahman, Fernando Mayor-Vitoria

      Pages 181-201

6. Technology Application in the Asian Tourism Industry: Tourist Experience

   1. Front Matter

      Pages 205-205

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   2. The Impact of Technology Applications in Tourists’ Experiences

      • Seda Yetimoğlu

      Pages 205-230

7. Technology Application in the Asian Tourism Industry: Customer Relations

   1. Front Matter

      Pages 231-231

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   2. Technology Application in the Asian Tourism Industry: Customer Relations

      • Meral Üzülmez

      Pages 233-254

8. Technology Application in the Asian Tourism Industry: Tourist Loyalty

   1. Front Matter

      Pages 255-255

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   2. Creating Loyal Customers with Digital Marketing Applications: The 5A Model

      • Eray Polat

      Pages 257-273

It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on.

A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects.

Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry.

• Asian Tourism
• Technology Application in Asia
• Information and Communication Technologies
• Smart cities
• Artificial Intelligence
• Social Media
• Travel Mobile Applications
• Tourist Experience
• 5A model
• Kerala Tourism
• Tourism Destination
• Aviation Industry
• Travel Agents
• Asian Tourism Marketing
• Medical Tourism
• ASEAN Tourism Industry
• Hospitality Industry
• Indigenous Tourism
• Big Data in tourism
• Sustainable Development in tourism

• Tourism Consultants Network, The Tourism Society, London, UK

  Azizul Hassan

Dr Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Dr Hassan has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing for tourism and hospitality, immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries. Dr Hassan has authored over 150 articles and book chapters in leading tourism outlets. He is also part of the editorial team of 25 book projects from Routledge, Springer, CAB International, and Emerald Group Publishing Limited. He is a regular reviewer of a number of international journals.

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