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Claim, Intent, and Persuasion

Organizational Legitimacy and the Rhetoric of Corporate Mission Statements

  • Book
  • © 1999

Overview

Authors:
  1. Carmelo Mazza

    1. IESE — University of Navarra, Italy

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Table of contents (5 chapters)

  1. Front Matter

    Pages i-xxxvii
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  2. Legitimation, Words, Organizational Politics: An Introduction to the Missing Links

    • Carmelo Mazza
    Pages 1-16

  3. The Concept of Legitimacy: Landscapes and Organizational Dramas

    • Carmelo Mazza
    Pages 17-66

  4. Organizational Legitimation and the Process of Management Discourse Legitimation

    • Carmelo Mazza
    Pages 67-79

  5. Legitimacy of Organizational Missions and Missions of Organizational Legitimacy: Words and Narratives of Legitimation and Success

    • Carmelo Mazza
    Pages 81-150

  6. Beyond Legitimation: Sketches of a Political View of Organizational Action

    • Carmelo Mazza
    Pages 151-164

  7. Back Matter

    Pages 165-200
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Keywords

About this book

One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments. In fact, it is one of the few topics where the usual dominance of American scholarship (Engwall, 1998) does not hold. Discourses in management address basically two issues, most often of analytical intertwined in practice, differentiated here only because requirements. One, is the legitimization, both ideological and political, of management, basically geared at the justification of the differentials of power present in the coordination of collective action aimed at the consecution of economic objectives. As Bendix points out in Work and Authority in Industry, the most pressing challenge for this ideological work stems from the fact that in capitalism the logic of efficiency is hegemonic, and this is not easily conducive to the justification of status differentials. This is why managerial discourses are never open, straightforward, and why they are, in sum, clearly ideological.

Authors and Affiliations

  • IESE — University of Navarra, Italy

    Carmelo Mazza

Bibliographic Information

  • Book Title: Claim, Intent, and Persuasion

  • Book Subtitle: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements

  • Authors: Carmelo Mazza

  • DOI: https://doi.org/10.1007/978-1-4615-5061-7

  • Publisher: Springer New York, NY

  • eBook Packages: Springer Book Archive

  • Copyright Information: Springer Science+Business Media New York 1999

  • Hardcover ISBN: 978-0-7923-8545-5Published: 31 July 1999

  • Softcover ISBN: 978-1-4613-7301-8Published: 29 October 2012

  • eBook ISBN: 978-1-4615-5061-7Published: 06 December 2012

  • Edition Number: 1

  • Number of Pages: XXXVII, 200

  • Topics: Applied Linguistics, Organization, Management, Sociology, general, Social Sciences, general

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