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Rethinking Horror in the New Economies of Television

  • Book
  • © 2022

Overview

Authors:
  1. Stella Marie Gaynor

    1. University of Salford, Manchester, UK

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  • Examines the industrial contexts that drive and underpin 2010 - 2020 cycle of US TV horror
  • Identifies key shifts in attitudes to horror from the TV industry, the advertising industry and in critical discourse
  • Provides critical analysis of the development of horror on internet distributed television

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Table of contents (10 chapters)

  1. Front Matter

    Pages i-xvi
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  2. Introduction

    • Stella Marie Gaynor
    Pages 1-21

  3. Cable Television

    1. Front Matter

      Pages 23-23
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    2. The Rise of TV Horror

      • Stella Marie Gaynor
      Pages 25-48

    3. Horror and Peak TV

      • Stella Marie Gaynor
      Pages 49-71

    4. TV Horror and Technical Excellence

      • Stella Marie Gaynor
      Pages 73-94

  4. Internet-Distributed and Pay Subscription Television

    1. Front Matter

      Pages 95-95
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    2. Netflix and Data-Driven Horror

      • Stella Marie Gaynor
      Pages 97-128

    3. Shudder and the Specific Niche

      • Stella Marie Gaynor
      Pages 129-155

    4. The Brand, the Gothic, the Cult, and the Iconic

      • Stella Marie Gaynor
      Pages 157-182

  5. Network Television

    1. Front Matter

      Pages 183-183
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    2. Established Horror

      • Stella Marie Gaynor
      Pages 185-211

    3. Renegotiating Horror

      • Stella Marie Gaynor
      Pages 213-240

    4. Conclusion

      • Stella Marie Gaynor
      Pages 241-246

  6. Back Matter

    Pages 247-261
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Keywords

About this book

This book explores the cycle of horror on US television in the decade following the launch of The Walking Dead, considering the horror genre from an industrial perspective. Examining TV horror through rich industrial and textual analysis, this book reveals the strategies and ambitions of cable and network channels, as well as Netflix and Shudder, with regards to horror serialization. Selected case studies; including American Horror Story, The Haunting of Hill House, Creepshow, Ash vs Evil Dead, and Hannibal; explore horror drama and the utilization of genre, cult and classic horror texts, as well as the exploitation of fan practice, in the changing economic landscape of contemporary US television. In the first detailed exploration of graphic horror special effects as a marker of technical excellence, and how these skills are used for the promotion of TV horror drama, Gaynor makes the case that horror has become a cornerstone of US television.

Reviews

“Rethinking Horror in the New Economies of Television brilliantly skewers horror’s changing televisual roles, analysing the genre’s recent explosion in popularity. Exploring how a horror cycle has become ubiquitous and valuable across the US TV industry of the twenty-first century, Stella Marie Gaynor smartly complicates our understandings of both television and horror. This razor-sharp study will appeal to a wide range of fans and academics—in short, immediate reader attention is advised.” (Professor Matt Hills, author of Fan Cultures and The Pleasures of Horror)


Authors and Affiliations

  • University of Salford, Manchester, UK

    Stella Marie Gaynor

About the author

Dr Stella Marie Gaynor is Associate Lecturer at the University of Salford, UK, where she teaches horror media, television, radio, and media studies. Recent publications explore her favorite horror content, covering zombies, vampires, serial killers, true crime, and grim history. She is a founding member of BAFTSS Horror Studies SIG. 

Bibliographic Information

  • Book Title: Rethinking Horror in the New Economies of Television

  • Authors: Stella Marie Gaynor

  • DOI: https://doi.org/10.1007/978-3-030-97589-0

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-030-97588-3Published: 08 June 2022

  • Softcover ISBN: 978-3-030-97591-3Published: 09 June 2023

  • eBook ISBN: 978-3-030-97589-0Published: 07 June 2022

  • Edition Number: 1

  • Number of Pages: XVI, 261

  • Topics: Screen Studies, American Cinema and TV, Genre, Film/TV Industry

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