Kids Rule!: Nickelodeon and Consumer Citizenship

Sarah Banet-Weiser

Published by Duke University Press 2007

Kids Rule!

Nickelodeon and Consumer Citizenship

Sarah Banet-Weiser
Edited by: Lynn Spigel

In the series Console-ing passions: television and cultural power

https://doi.org/10.1515/9780822390299

Overview
Contents

About this book

Sarah Banet-Weiser explores how the cable network Nickelodeon combines an appeal to kids formidable purchasing power with assertions of their political and cultural power.

Author / Editor information

Sarah Banet-Weiser is Associate Professor in the Annenberg School for Communication at the University of Southern California. She is the author of The Most Beautiful Girl in the World: Beauty Pageants and National Identity and coeditor of Cable Visions: Television Beyond Broadcasting (forthcoming).

Reviews

“Kids Rule! challenges us to think about Nickelodeon’s impact on our ideas about childhood, consumerism, and citizenship. With wit and insight, Sarah Banet-Weiser explains how this phenomenal cable and branding success story changed children’s TV while deftly promoting its brand worldwide. A must-read for parents and teachers.”—Ellen Seiter, author of The Internet Playground: Children’s Access, Entertainment, and Mis-Education

“Kids Rule! is an immensely important and exciting book. Based on meticulous research, with a strong cultural production approach, it is a book that will be widely read by scholars and students alike. It fills a large gap in this terrain of work and it is lively, thorough, and brimming with insight and argument.”—Angela McRobbie, author of The Uses of Cultural Studies

“In this remarkable book, Sarah Banet-Weiser delves into the political, cultural, and economic forces that drive Nickelodeon. As it has moved from upstart cable network to international conglomerate, Nick has tried to have its cake and eat it too—it is a place where ‘kids rule!’ but also a network that understands the value of pleasing parents. The book compellingly reveals how Nick addresses its young viewers as consumer-citizens and how it commodifies both ‘girl power’ and ethnic diversity to forge a unique place for itself within the children’s television marketplace.”—Heather Hendershot, editor of Nickelodeon Nation: The History, Politics, and Economics of America’s Only TV Channel for Kids

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	vii
List of Illustrations Publicly Available Download PDF	ix
Acknowledgments Publicly Available Download PDF	xi
1 ‘‘We, The People of Nickelodeon’’: Theorizing Empowerment and Consumer Citizenship Requires Authentication Unlicensed Licensed Download PDF	1
2 The Success Story: Nickelodeon and the Cable Industry Requires Authentication Unlicensed Licensed Download PDF	38
3 The Nickelodeon Brand: Buying and Selling the Audience Requires Authentication Unlicensed Licensed Download PDF	69
4 Girls Rule! Gender, Feminism, and Nickelodeon Requires Authentication Unlicensed Licensed Download PDF	104
5 Consuming Race on Nickelodeon Requires Authentication Unlicensed Licensed Download PDF	142
6 Is Nick for Kids? Irony, Camp, and Animation in the Nickelodeon Brand Requires Authentication Unlicensed Licensed Download PDF	178
Conclusion: Kids Rule: The Nickelodeon Universe Requires Authentication Unlicensed Licensed Download PDF	211
Notes Requires Authentication Unlicensed Licensed Download PDF	219
Bibliography Requires Authentication Unlicensed Licensed Download PDF	245
Index Requires Authentication Unlicensed Licensed Download PDF	259

Language: English
Publisher: Duke University Press
Pages
- Main content: 292
Illustrations
- Other: 30 illustrations

eBook

Published: September 3, 2007
ISBN: 9780822390299