Kirchliche Kommunikation kalkulieren: Systemtheoretische Perspektiven für die Lutherdekade 2017

Frank Uhlhorn

Published by De Gruyter 2015

Kirchliche Kommunikation kalkulieren

Systemtheoretische Perspektiven für die Lutherdekade 2017

Refining Church Communication: Systems Theory Perspectives on the 2017 Decade of Martin Luther

Frank Uhlhorn

Volume 18 in the series Praktische Theologie im Wissenschaftsdiskurs

https://doi.org/10.1515/9783110410075

Overview
Contents

About this book

Within mass media, one can rarely hear the voice of the Church. There is no lack of empirical attempts to solve the problem by means of the usual PR and advertising techniques, but they appear to have been of limited success. This study seeks a new approach. The likelihood of communication reaching its intended target audience can be improved by using a systems theory based calculus.

Author / Editor information

Frank Uhlhorn, Osnabrück, Germany.

Topics

Frontmatter Publicly Available Download PDF	I
Vorwort Requires Authentication Unlicensed Licensed Download PDF	V
Inhalt Publicly Available Download PDF	VII
Einleitung Requires Authentication Unlicensed Licensed Download PDF	1
1. Auf Spurensuche: Medien beim Werden der Kirche Requires Authentication Unlicensed Licensed Download PDF	8
2. In der theologischen Reflexion: Effekte von Mediennutzung Requires Authentication Unlicensed Licensed Download PDF	22
3. Forschungen zu Begriff und Funktion von Medien Requires Authentication Unlicensed Licensed Download PDF	39
4. Forschungen zur Wirkung von Medien Requires Authentication Unlicensed Licensed Download PDF	63
5. Öffentlichkeit als Adresse einer Kommunikationsstrategie Requires Authentication Unlicensed Licensed Download PDF	88
6. Systemtheoretisches Kommunikationsverständnis Requires Authentication Unlicensed Licensed Download PDF	115
7. Dominanz der Massenmedien in der gesellschaftlichen Kommunikation Requires Authentication Unlicensed Licensed Download PDF	203
8. Stärken und Schwächen der Konzepte für das Reformationsjubiläum Requires Authentication Unlicensed Licensed Download PDF	253
9. Evaluierung der Maßnahmen zur Lutherdekade Requires Authentication Unlicensed Licensed Download PDF	324
10. Vom Leitbild zur Leitdifferenz Requires Authentication Unlicensed Licensed Download PDF	365
11. „Luther 2017“ als offenes System Requires Authentication Unlicensed Licensed Download PDF	376
Nachwort Requires Authentication Unlicensed Licensed Download PDF	387
Literaturverzeichnis Requires Authentication Unlicensed Licensed Download PDF	391
Personenregister Requires Authentication Unlicensed Licensed Download PDF	413
Sachregister Requires Authentication Unlicensed Licensed Download PDF	415

(Deutsch)

Language: German
Publisher: De Gruyter
Audience: Theologians, communication experts, PR specialists, public information officers
Pages
- Front matter: 9
- Main content: 420
Keywords: Communication; success of communication; mass media; system theory; calculus logicus

eBook

Published: May 19, 2015
ISBN: 9783110410075

Hardcover

Published: May 27, 2015
ISBN: 9783110405125