Measuring Up: How Advertising Affects Self-Image

Vickie Rutledge Shields

Published by University of Pennsylvania Press 2001

Measuring Up

How Advertising Affects Self-Image

Vickie Rutledge Shields
In collaboration with: Dawn Heinecken

https://doi.org/10.9783/9780812204025

Overview
Contents

About this book

Explores the forms and channels of power used in one of the most insidious and overt means of mass influence in popular culture.

Author / Editor information

Vickie Rutledge Shields is Associate Professor of Telecommunications and Women's Studies at Bowling Green Sate University, where she is Director of the Women's Studies Program. Dawn Heineken teaches women's studies at the University of Louisville.

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	vii
Preface Requires Authentication Unlicensed Licensed Download PDF	ix
1. Theory And Method Requires Authentication Unlicensed Licensed Download PDF	1
2. Stereotypes And Body Parts: Advertising Content Requires Authentication Unlicensed Licensed Download PDF	13
3. What Do Ads Teach Us About Gender? Requires Authentication Unlicensed Licensed Download PDF	35
4. Signs Of The Times: A Semiotics Of Gender Ads Requires Authentication Unlicensed Licensed Download PDF	63
5. Weighing In And Measuring Up Requires Authentication Unlicensed Licensed Download PDF	88
6. Elizabeth's Story Requires Authentication Unlicensed Licensed Download PDF	107
7. Differences Within Gender: Manufacturing Distance Requires Authentication Unlicensed Licensed Download PDF	130
8. Interventions And Changes Requires Authentication Unlicensed Licensed Download PDF	152
9. Final Thoughts Requires Authentication Unlicensed Licensed Download PDF	177
References Requires Authentication Unlicensed Licensed Download PDF	187
Index Requires Authentication Unlicensed Licensed Download PDF	197
Acknowledgments Requires Authentication Unlicensed Licensed Download PDF	205

(Deutsch)

Language: English
Publisher: University of Pennsylvania Press
Audience: College/higher education;
Pages
- Main content: 224
Illustrations
- Other: 20 illus.
Keywords: Cultural Studies; Film Studies; Media Studies; Women's Studies; Gender Studies; Literature; Cultural Studies; Gender Studies

eBook

Published: March 1, 2013
ISBN: 9780812204025