Identitätspositionierungen der DAX-30-Unternehmen: Die sprachliche Konstruktion von Selbstbildern

Simone Burel

Published by De Gruyter 2015

Identitätspositionierungen der DAX-30-Unternehmen

Die sprachliche Konstruktion von Selbstbildern

Identity Positioning in the DAX 30 Corporations: The Linguistic Construction of Self-Images

Simone Burel

Volume 21 in the series Sprache und Wissen (SuW)

https://doi.org/10.1515/9783110432879

Overview
Contents

About this book

GAL-Nachwuchspreis Berufl. Komm. 2017

Companies trade not only in raw materials and services but also systematically create factual, non-physical realities, such as identity, as part of their object worlds. To understand the linguistic quest for self-image and corporate identity, this study analyzes symbolic systems in companies’ representational texts, including slogans and mission statements.

Author / Editor information

Simone Burel, Heidelberg University / Mannheim, Germany.

Supplementary Materials

Topics

Frontmatter Publicly Available Download PDF	I
Danksagung Requires Authentication Unlicensed Licensed Download PDF	V
Inhaltsverzeichnis Publicly Available Download PDF	VII
Teil A: Theorie und Methodik
1. Einleitung Requires Authentication Unlicensed Licensed Download PDF	3
2. Situierung des Untersuchungsgegenstandes Unternehmensidentität Requires Authentication Unlicensed Licensed Download PDF	25
3. Methodik: Die linguistische Diskursanalyse (LDA) Requires Authentication Unlicensed Licensed Download PDF	84
4. Korpusbildung und -reflexion Requires Authentication Unlicensed Licensed Download PDF	114
Teil B: Empirie
5. Ebene der Situationalität Requires Authentication Unlicensed Licensed Download PDF	127
6. Inhaltsebene Requires Authentication Unlicensed Licensed Download PDF	192
7. Ausdrucksebene Requires Authentication Unlicensed Licensed Download PDF	233
8. Sprachhandlungsebene des Diskurses Requires Authentication Unlicensed Licensed Download PDF	327
9. Synthese Requires Authentication Unlicensed Licensed Download PDF	474
10. Literaturverzeichnis Requires Authentication Unlicensed Licensed Download PDF	487
11. Korpusübersicht Requires Authentication Unlicensed Licensed Download PDF	527
12. Tabellen- und Abbildungsverzeichnis Requires Authentication Unlicensed Licensed Download PDF	553

(Deutsch)

Language: German
Publisher: De Gruyter
Audience: Academics (Linguistics, Communication Studies), Marketing Experts, Libraries
Pages
- Front matter: 13
- Main content: 555
Illustrations
- Illustrations: 66
- Coloured Illustrations: 16
- Tables: 17
Keywords: Business Communication; Identity

eBook

Published: September 14, 2015
ISBN: 9783110432879

Hardcover

Published: August 28, 2015
ISBN: 9783110439359