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Teil 1: Grundlagen des Tourismus-Managements und der Fremdenverkehrsplanung
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I. Grundlagen und Rahmenbedingungen des Tourismus-Managements und der Fremdenverkehrsplanung
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Claude Kaspar
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Günther Haedrich
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II. Rahmenbedingungen des Tourismus-Managements und der Fremdenverkehrsplanung
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Henning Hillmann
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Margita Großmann
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Kristiane Klemm
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Jürgen Armbrecht and Carl-Heinz Moritz
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Claude Kaspar
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Frank Schirmer
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Rochus P. Strangfeld
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Teil 2: Methodischer Rahmen des Tourismus-Marketing und der Fremdenverkehrsplanung
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I. Instrumentarium der Tourismus- und Fremdenverkehrsforschung
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Ulrich Spörel
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Franz Dundler
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Conny Kuchlbauer
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Reinhold Weissbarth and Barbara Troger
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Martin Lohmann
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Rainer Wohlmann
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Joachim S. Tanski
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Paul Tschürtschenthaler
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Hansruedi Müller and Beat Seiler
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II. Das Instrumentarium des Tourismus- Marketing und der Fremdenverkehrsplanung
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A. Planung von Marketing-Strategien
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Edgar Kreilkamp
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Edgar Kreilkamp
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Günther Haedrich
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Hans-Jürgen Geßner
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Torsten Tomczak and Frank Gussek
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B. Fremdenverkehrsplanung
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Christoph Becker
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Karlheinz Schnorbach
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Hans-Joachim Schemel
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Felizitas Romeiß-Stracke
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Hansruedi Müller
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C. Reiseleitung und Reiseplanung
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Walter Eder
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Marie-Louise Schmeer-Sturm
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III. Ziele und Aufgaben touristischer Leistungsträger
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Werner Sülberg
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Ernst-Otto Thiesing and Paul Degott
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Thomas Winkelmann
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Ursula Schörcher and Thomas Richters
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Peter Schnell
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Dieter Gauf
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Eberhard Gugg
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Heinz Rico Scherrieb
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Klaus Gärtner
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Teil 3: Fallbeispiele aus dem Tourismus-Management und der Fremdenverkehrsplanung
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Heribert Meffert and Simone Frömbling
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Robert Datzer
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Hanns P. Nerger
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Armin Godau
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Edgar Kreilkamp, Günther Haedrich and Kristiane Klemm
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Peter Roth
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Peter Agel
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Horst Schwartz and Sabine Neumann
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Peter Haimayer
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Manfred Busche
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Anhang
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Günther Haedrich, Kristiane Klemm and Edgar Kreilkamp
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