A Novel Marketplace: Mass Culture, the Book Trade, and Postwar American Fiction

Evan Brier

Published by University of Pennsylvania Press 2010

A Novel Marketplace

Mass Culture, the Book Trade, and Postwar American Fiction

Evan Brier

https://doi.org/10.9783/9780812201444

Overview
Contents

About this book

Analyzing novels such as The Sheltering Sky, Fahrenheit 451, and Peyton Place, Evan Brier reveals how novelists and the book trade positioned their works as antidotes to mid-twentieth-century mass culture, even as new partnerships between publishers and mass-culture institutions contributed to the success of these writings.

Author / Editor information

Evan Brier teaches English at the University of Minnesota, Duluth.

Reviews

"A Novel Marketplace will contribute significantly to the revision of our understanding of '50s fiction production in the United States. Evan Brier has written an impressive work to which readers will turn for much-needed elucidation and instruction on a topic that helps to galvanize the historical study of mid-twentieth-century fiction."—Gordon Hutner, University of Illinois at Urbana-Champaign

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	vii
Introduction: Selling the Novel in the Age of Mass Culture Requires Authentication Unlicensed Licensed Download PDF	1
Chapter 1. Constructing the Postwar Art Novel: The Making and Marketing of The Sheltering Sky Requires Authentication Unlicensed Licensed Download PDF	19
Chapter 2. The “Incalculable Value of Reading”: Fahrenheit 451 and the Paperback Assault on Mass Culture Requires Authentication Unlicensed Licensed Download PDF	45
Chapter 3. Synergy and the Novelist: Simon & Schuster; Time, Inc.; and The Man in the Gray Flannel Suit Requires Authentication Unlicensed Licensed Download PDF	74
Chapter 4. From Novel to Blockbuster: Peyton Place and the Narrative of Cultural Decline Requires Authentication Unlicensed Licensed Download PDF	102
Chapter 5. 1959 and Beyond: Mergers, Acquisitions, and Norman Mailer Requires Authentication Unlicensed Licensed Download PDF	127
Epilogue: Novels Today: Oprah Winfrey, Jonathan Franzen, and the Long Tail Requires Authentication Unlicensed Licensed Download PDF	156
Notes Requires Authentication Unlicensed Licensed Download PDF	165
Works Cited Requires Authentication Unlicensed Licensed Download PDF	181
Index Requires Authentication Unlicensed Licensed Download PDF	193
Acknowledgments Requires Authentication Unlicensed Licensed Download PDF	200

(Deutsch)

Language: English
Publisher: University of Pennsylvania Press
Audience: College/higher education;
Pages
- Main content: 224
Keywords: Literature; Cultural Studies

eBook

Published: February 25, 2012
ISBN: 9780812201444