Micro MBA: Theory and Practice

Published by De Gruyter 2018

Micro MBA

Theory and Practice

Edited by: Carolina Machado and J. Paulo Davim
With contributions by: Filomena Antunes Bràs , Gema Calleja Sanz , Gilda Hernandez-Maskivker , Jordi Olivella Nadal , Miguel L. Pinheiro , Ana Lúcia Rodrigues , Ana Raquel Sampaio de Sousa and David Starr-Glass

https://doi.org/10.1515/9783110481907

Overview
Contents

About this book

Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists.

Reference for academics, researchers and engineers with a managerical career, working in business and innovation

Obtain the necessary knowledge that can be applied as a whole to a variety of real world business situations

Author / Editor information

Carolina Machado, University of Minho, Portugal; Paulo Davim, University of Aveiro, Portugal

Topics

Frontmatter Publicly Available Download PDF	I
Preface Requires Authentication Unlicensed Licensed Download PDF	V
Contents Publicly Available Download PDF	VII
Brief biographical sketches of editors Requires Authentication Unlicensed Licensed Download PDF	XI
1. Organizational culture: forces that shape thinking, behavior, and success David Starr-Glass Requires Authentication Unlicensed Licensed Download PDF	1
2. Corporate social responsibility reporting and sustainability Filomena Antunes Brás Requires Authentication Unlicensed Licensed Download PDF	27
3. Project management Gema Calleja Sanz, Jordi Olivella Nadal and Joan Vinyals Robert Requires Authentication Unlicensed Licensed Download PDF	51
4. Consumer behavior: the importance of millennials in the tourism industry Gilda Hernandez-Maskivker Requires Authentication Unlicensed Licensed Download PDF	84
5. Performance appraisal: a critical tool in effective human resource management Ana Lúcia Rodrigues and Carolina Feliciana Machado Requires Authentication Unlicensed Licensed Download PDF	94
6. Job analysis: an application in a knowledge-intensive, high-performance SME Ana Raquel Sampaio de Sousa, Carolina Feliciana Machado and Miguel Pinheiro Requires Authentication Unlicensed Licensed Download PDF	152
Index Requires Authentication Unlicensed Licensed Download PDF	169

(Deutsch)

Language: English
Publisher: De Gruyter
Audience: Researchers in Chemical Engineering, Chemistry, Energy Technology, Physicists; Engineers; Managers and Students.
Pages
- Front matter: 13
- Main content: 171
Illustrations
- Illustrations: 3
- Tables: 17
Keywords: Chemical Engineering; Industrial Chemistry; Innovation Management; Masters of Business Administration; Technology Management.

eBook

Published: April 23, 2018
ISBN: 9783110481907

Hardcover

Published: April 23, 2018
ISBN: 9783110481167