Band 3 Wettbewerbs- und Werberecht

Published by De Gruyter 2011

Band 3 Wettbewerbs- und Werberecht

Competition Law and Advertising Law

Edited by: Artur-Axel Wandtke
Compiled by: Oliver Castendyk , Thomas Tobias Hennig , Ulrich Hildebrandt , et al. and Kirsten-Inger Wöhrn

Part of the multi-volume work Medienrecht

https://doi.org/10.1515/9783110248715

Overview
Contents

About this book

Media law as a regulatory framework also includes provisions regarding a company's marketing strategies in order to ensure that media products are profitably sold in an arena of fair competition. The third volume contains contributions which consider companies' relationships with one another in regard to media products. In addition to questions regarding media concentration in the areas of music, press and broadcasting, the fields of copyright law, competition law, trademark law as well as domain law are taken into consideration. This includes the protection of the title of a work as well as emblems and logos.

Author / Editor information

Oliver Castendyk, Brehm & v. Moers Rechtsanwälte und Steuerberater Partnerschaftsgesellschaft, Berlin; Thomas Tobias Hennig, Georg-August-Universität Göttingen; Ulrich Hildebrandt, Lubberger Lehment, Berlin; Thomas Hoeren, Westfälische Wilhelms-Universität Münster; Alexander R. Klett, Reed Smith LLP, München; Ulf Müller, Fachhochschule Schmalkalden; Maja Murza, Berlin; Axel von Walter, Taylor Wessing, München; Bernd Weichhaus, Lubberger Lehment, Berlin.

Topics

Frontmatter Requires Authentication Unlicensed Licensed Download PDF	I
Vorwort Requires Authentication Unlicensed Licensed Download PDF	V
Verzeichnis der Bearbeiter Requires Authentication Unlicensed Licensed Download PDF	VII
Inhaltsübersicht Requires Authentication Unlicensed Licensed Download PDF	IX
Abkürzungsverzeichnis Requires Authentication Unlicensed Licensed Download PDF	XI
Kapitel 1: Medienbezogenes Lauterkeitsrecht Requires Authentication Unlicensed Licensed Download PDF	1
Kapitel 2: Medienkartellrecht Requires Authentication Unlicensed Licensed Download PDF	77
Kapitel 3: Rundfunkwerberecht Requires Authentication Unlicensed Licensed Download PDF	191
Kapitel 4: Heilmittelwerberecht Requires Authentication Unlicensed Licensed Download PDF	239
Kapitel 5: Marken-/Kennzeichenrecht Requires Authentication Unlicensed Licensed Download PDF	305
Kapitel 6: Urheber- und wettbewerbsrechtlicher Werktitelschutz Requires Authentication Unlicensed Licensed Download PDF	379
Kapitel 7: Rechtlicher Schutz von Signets und Logos Requires Authentication Unlicensed Licensed Download PDF	399
Kapitel 8: Rechtsprobleme beim Erwerb von Domains Requires Authentication Unlicensed Licensed Download PDF	411
Stichwortverzeichnis Requires Authentication Unlicensed Licensed Download PDF	473

(Deutsch)

Language: German
Publisher: De Gruyter
Edition: 2nd rev. ed.
Audience: Attorneys, Judges, Public Prosecutors, Media Companies, Editors, Journalists, Press Offices, PR and Advertising Agencies, Scholars, Institutions, Libraries.
Pages
- Front matter: 18
- Main content: 480
Keywords: Communication/Law; Copyright Law

eBook

Published: July 27, 2011
ISBN: 9783110248715

Hardcover

Published: July 18, 2011
ISBN: 9783110248708