Wirtschaftskommunikation: Linguistische Analyse ihrer mündlichen Formen

Gisela Brünner

Published by Max Niemeyer Verlag 2000

Wirtschaftskommunikation

Linguistische Analyse ihrer mündlichen Formen

Business Communication. Linguistic analysis of its oral forms.

Gisela Brünner

Volume 213 in the series Reihe Germanistische Linguistik

https://doi.org/10.1515/9783110943320

Overview
Contents

About this book

The volume describes the highly varied forms of linguistic action involved in business contexts and encounters. It provides an overview of central exchange types: sales and complaint exchanges, exchanges between laypersons and experts in the technical service sector, negotiations and discussions. Specific features and problems are described in discourse-analytic terms with reference to authentic examples. Written forms of communication are also covered. Studies such as these can find application in communication guidance and training and in language instruction contexts.

Topics

Frontmatter Publicly Available Download PDF	i
Inhaltsverzeichnis Publicly Available Download PDF	v
Abbildungsverzeichnis Requires Authentication Unlicensed Licensed Download PDF	ix
1. Einleitung Requires Authentication Unlicensed Licensed Download PDF	1
2. Theoretische und methodische Grundlagen Requires Authentication Unlicensed Licensed Download PDF	5
3. Literaturüberblick zur Wirtschaftskommunikation Requires Authentication Unlicensed Licensed Download PDF	31
4. Verkaufsgespräche Requires Authentication Unlicensed Licensed Download PDF	47
5. Reklamationsgespräche Requires Authentication Unlicensed Licensed Download PDF	101
6. Servicegespräche Requires Authentication Unlicensed Licensed Download PDF	119
7. Verhandlungen Requires Authentication Unlicensed Licensed Download PDF	147
8. Besprechungen Requires Authentication Unlicensed Licensed Download PDF	183
9. Weitere mündliche Formen Requires Authentication Unlicensed Licensed Download PDF	215
10. Schriftliche, grafisch-symbolische und technisch vermittelte Kommunikationsformen Requires Authentication Unlicensed Licensed Download PDF	227
11. Anwendung linguistischer Analysen in Beratung, Training und Unterricht Requires Authentication Unlicensed Licensed Download PDF	255
12. Arbeitsanregungen Requires Authentication Unlicensed Licensed Download PDF	267
13. Literatur Requires Authentication Unlicensed Licensed Download PDF	273
14. Anhang Requires Authentication Unlicensed Licensed Download PDF	301

(Deutsch)

Language: German
Publisher: Max Niemeyer Verlag
Pages
- Front matter: 7
- Main content: 331
Illustrations
- Illustrations: 18
Keywords: Unternehmen; Mündliche Kommunikation; Deutsch; Gesprochene Sprache; Textsorte

eBook

Published: February 6, 2013
ISBN: 9783110943320

Paperback

Published: May 22, 2000
ISBN: 9783484312135