Handels-Marketing

• Edited by: Werner Hasitschka and Harald Hruschka
• In collaboration with: Rudolf Bratschitsch , Erwin Dichtl , Hermann Diller , Bernd Falk , Edgar Kreilkamp , Walter Marzen , Fritz Scheuch , Walter Schiebel , Renate Schwab , Bruno Tietz , Manfred Weber and Heinz Weinhold-Stünzi