Radio's Second Century: Past, Present, and Future Perspectives

Published by Rutgers University Press 2020

Radio's Second Century

Past, Present, and Future Perspectives

Edited by: John Allen Hendricks
With contributions by: John Allen Hendricks , Bruce Mims , Lu Wu , Daniel Riffe , Laith Zuraikat , Joseph R. Blaney , David Crider , Rachel Sussman-Wander Kaplan , John F. Barber , Emily W. Easton , Mark Ward , John Mark Dempsey , Anjuli Joshi Brekke , Anne F. MacLennan , Brad Clark , Archie McLean , Michael Nevradakis and Simon Order
Preface by: Michael Brown

https://doi.org/10.36019/9780813598505

Overview
Contents

About this book

Winner of the 2022 Broadcast Education Association Book Award

One of the first books to examine the status of broadcasting on its one hundredth anniversary, Radio’s Second Century investigates both vanguard and perennial topics relevant to radio’s past, present, and future. As the radio industry enters its second century of existence, it continues to be a dominant mass medium with almost total listenership saturation despite rapid technological advancements that provide alternatives for consumers. Lasting influences such as on-air personalities, audience behavior, fan relationships, and localism are analyzed as well as contemporary issues including social and digital media. Other essays examine the regulatory concerns that continue to exist for public radio, commercial radio, and community radio, and discuss the hindrances and challenges posed by government regulation with an emphasis on both American and international perspectives. Radio’s impact on cultural hegemony through creative programming content in the areas of religion, ethnic inclusivity, and gender parity is also explored. Taken together, this volume compromises a meaningful insight into the broadcast industry’s continuing power to inform and entertain listeners around the world via its oldest mass medium--radio.

Author / Editor information

John Allen Hendricks is department chair and professor of mass communication at Stephen F. Austin State University in Nacogdoches, Texas. He is the author or editor of eleven books, including The Radio Station: Broadcasting, Podcasting, and Streaming and The Palgrave Handbook of Global Radio.

Reviews

“At a time when radio’s fortunes and future are being impacted by new audio technologies, it’s fitting to remind people of its continuing relevance and value in society. As radio enters its second century of public service, this volume provides readers with a full-on assessment of all aspects of the eldest electronic mass medium through a series of astutely and incisively written essays.”

— Michael C. Keith, Boston College

"An excellent read for a college student pursuing a degree in communications or journalism and needing insight into the radio industry. It’s also suitable for those who like to think hard about the roles that radio and audio play in our culture and how people interact with them."

— Radio World

"This volume expands our understanding of radio as classic broadcasting and offers a diversity of themes relevant to its evolution. The chapters vary not only in their topics but also in their length, style, and theoretical and methodological approaches. This eclecticism may be especially useful for junior college students or new radio industry professionals in mapping the current trends and themes in radio research. Radio is entering its second century—it is already demonstrating and will undoubtedly demonstrate many more diverse paths of development."

— Technology and Culture

"How NPR can take cues from other broadcasters in its quest to broaden audience" by John Mark Dempsey

— Current

"Very readable, well-researched...I would recommend this book to anyone with an interest in broadcasting."

— Radio User Magazine

Named a Radio Book of the Year: "A very stimulating and thought provoking collection of 15 essays by US and Canadian academics on various aspects of radio....Excellent."

— Communication Journal

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	v
Foreword Publicly Available Download PDF	vii
Preface Publicly Available Download PDF	xi
Part I. Contemporary Radio
1. Digital Radio: Audio Listening from AM to FM to XM . . . and Beyond John Allen Hendricks and Bruce Mims Requires Authentication Unlicensed Licensed Download PDF	3
2. Audience Research and Web Features of Radio Stations in a Time of Uncertainty Lu Wu and Daniel Riffe Requires Authentication Unlicensed Licensed Download PDF	22
3. The Parasocial Nature of the Podcast Laith Zuraikat Requires Authentication Unlicensed Licensed Download PDF	39
4. Social Media Analytics, Radio Advertising, and Strategic Partnerships Joseph R. Blaney Requires Authentication Unlicensed Licensed Download PDF	53
Part II. Programming Matters: Localism, Personalities, and Audiences
5. The Shrinking Electronic Town Square: Localism in American Talk Radio David Crider Requires Authentication Unlicensed Licensed Download PDF	67
6. The Fandom of Howard Stern and Its Relationship to His Success: The “King of All Media” and a Dynamic Audience Rachel Sussman-Wander Kaplan Requires Authentication Unlicensed Licensed Download PDF	82
7. The War of the Worlds Broadcast: Fake News or Engaging Storytelling? John F. Barber Requires Authentication Unlicensed Licensed Download PDF	96
8. Unpredictable Programming: A Freeform Approach to Building Audiences Emily W. Easton Requires Authentication Unlicensed Licensed Download PDF	119
Part III. Social Issues: Contemporary Overtones
9. Air to the Kingdom: Religion and the Soul of Radio Mark Ward Requires Authentication Unlicensed Licensed Download PDF	137
10. “A More Inclusive Public Service”: Can NPR Serve All of America? John Mark Dempsey Requires Authentication Unlicensed Licensed Download PDF	154
11. The Sound of Yellow Rain: Resisting Podcasting’s Sonic Whiteness Anjuli Joshi Brekke Requires Authentication Unlicensed Licensed Download PDF	173
Part IV. International Perspectives: Modern Paradigms
12. Canadian Community/Campus Radio: Struggling and Coping on the Cusp of Change Anne F. Maclennan Requires Authentication Unlicensed Licensed Download PDF	193
13. Revenge of the Nerds: How Public Radio Dominated Podcasting and Transformed Listening to Audio Brad Clark and Archie Mclean Requires Authentication Unlicensed Licensed Download PDF	207
14. Reproducing Analog Pathologies in the Digital Radio Landscape: The Case of Greece Michael Nevradakis Requires Authentication Unlicensed Licensed Download PDF	231
15. Almost 100 Years of Women in Radio: Where Are We Now? Simon Order Requires Authentication Unlicensed Licensed Download PDF	255
Acknowledgments Requires Authentication Unlicensed Licensed Download PDF	273
About the Editor Requires Authentication Unlicensed Licensed Download PDF	275
Notes on Contributors Requires Authentication Unlicensed Licensed Download PDF	277
Index Requires Authentication Unlicensed Licensed Download PDF	283

Language: English
Publisher: Rutgers University Press
Audience: College/higher education;
Pages
- Main content: 270
Illustrations
- Other: 6 B-W photographs, 17 tables,1 B-W map
Keywords: broadcasting; radio; radio industry; mass medium; on-air personalities; audience behavior; fan relationship; localism; social media; digital media; public radio; commercial radio; community radio; government regulation; cultural hegemony; programming; religion; ethnic inclusivity; gender parity; podcast; digital radio; pandora; howard stern; fake news; storytelling; national public radio; npr; radio station; am; fm; sirius xm

eBook

Published: March 13, 2020
ISBN: 9780813598505