Faires Management und Marketing

Knut A. Wiesner

Published by De Gruyter Oldenbourg 2016

Faires Management und Marketing

Ethical Management and Marketing

Knut A. Wiesner

https://doi.org/10.1515/9783486719123

Overview
Contents

About this book

This book examines the conflict between a short-term profit orientation versus long-term credibility and social responsibility. It looks at current trends and conditions as well as customer-centered practice to find benchmarks for corporate behavior. The production of natural and healthy products and services is presented within the scope of a holistic management approach that aims to assure long-term corporate success.

The importance of implementing ethical principles in management

Author / Editor information

Prof. Dr. Knut Wiesner (Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt)

Topics

Frontmatter Publicly Available Download PDF	I
Vorwort Requires Authentication Unlicensed Licensed Download PDF	V
Inhaltsverzeichnis Publicly Available Download PDF	VII
Abbildungsverzeichnis Requires Authentication Unlicensed Licensed Download PDF	IX
Abkürzungsverzeichnis Requires Authentication Unlicensed Licensed Download PDF	XIII
1. Einführung Requires Authentication Unlicensed Licensed Download PDF	1
2. Rahmenbedingungen und Entwicklungen Requires Authentication Unlicensed Licensed Download PDF	7
3. Herausforderungen zukunftsfähigen Managements und Marketings Requires Authentication Unlicensed Licensed Download PDF	27
4. Fairness als strategischer Ansatz Requires Authentication Unlicensed Licensed Download PDF	99
5. Management und faires Marketing Requires Authentication Unlicensed Licensed Download PDF	123
6. Globalverantwortung des Managements Requires Authentication Unlicensed Licensed Download PDF	151
7. Fairness im Stakeholder Management und Marketing Requires Authentication Unlicensed Licensed Download PDF	189
8. Angewandtes faires Marketing Requires Authentication Unlicensed Licensed Download PDF	251
9. Resümee und Ausblick Requires Authentication Unlicensed Licensed Download PDF	263
Quellen Requires Authentication Unlicensed Licensed Download PDF	267
Stichwortverzeichnis Requires Authentication Unlicensed Licensed Download PDF	277

(Deutsch)

Language: German
Publisher: De Gruyter Oldenbourg
Audience: Students and practitioners of business administration
Pages
- Front matter: 15
- Main content: 283
Keywords: Decision-making conflict; credibility; holistic approach; management strategy

eBook

Published: September 26, 2016
ISBN: 9783486719123

Paperback

Published: September 26, 2016
ISBN: 9783486588897