Communication and Change: The Last Ten Years—and the Next

Published by University of Hawaii Press 1976

Communication and Change

The Last Ten Years—and the Next

Edited by: Wilbur Schramm and Daniel Lerner

In the series East-West Center Books

https://doi.org/10.1515/9780824887100

Overview
Contents

About this book

In the summer of 1964, a group of scholars, representing the psychological and social sciences, met at the East-West Center to discuss the use of communication in economic and social development. The revised papers of that conference became the book Communication and Change in the Developing Countries, edited by Lerner and Schramm, published in 1967 by the East-West Center Press, and circulated widely in several editions.

The discussion that began in Honolulu in 1964 has continued ever since, by mail and in person. To many of the participants in that conference it began to seem in the 1970s that new information on the topic was so substantial, and changes in the situation so marked, that the conclusions of the 1964 meeting should be reviewed after ten years. Thus it came about that in early January of 1975, a few months more than a decade since the earlier meeting, a second conference was convened in the same room at the East-West Center, under the same chairmen and with a number of the 1964 participants, who were joined by other scholars. The purpose was to assess what has been learned in ten years concerning the use of communication in development, the changing needs of developing countries for communication support, and new priorities for communication expertise, communication research, and modern communication technology.

Out of that 1975 meeting has come this volume.

Topics

Frontmatter Publicly Available Download PDF	I
Contents Publicly Available Download PDF	V
Foreword Everett Kleinjans Publicly Available Download PDF	IX
1. An Overview of the Past Decade Wilbur Schramm and Eugene Sathre Requires Authentication Unlicensed Licensed Download PDF	1
A. RETHINKING DEVELOPMENT THEORY AND STRATEGY
2. Development and Mass Communication— A Re-Examination Harry T. Oshima Requires Authentication Unlicensed Licensed Download PDF	15
3. The Changing Vision of Modernization and Development S. N. Eisenstadt, Wilbur Schramm, Everett M. Rogers, Harry T. Oshima and Daniel Lerner Requires Authentication Unlicensed Licensed Download PDF	31
B. FOUR PATHS TO DEVELOPMENT
4. The Comilla Experience in Bangladesh— My Lessons in Communication Akhter Hameed Khan and Syed A. Rahim Requires Authentication Unlicensed Licensed Download PDF	65
5. The Needle and the Ax—Communication and Development in a Korean Village D. Lawrence Kincaid and June Ock Yum Requires Authentication Unlicensed Licensed Download PDF	83
6. Development Change and Communication in India S. C. Dube Requires Authentication Unlicensed Licensed Download PDF	98
7. Group Communication and Development in Mainland China—The Functions of Social Pressure Godwin C. Chu, F. Tillman Durdin, Harry T. Oshima, Wilbur Schramm and Frederick T. C. Yu Requires Authentication Unlicensed Licensed Download PDF	119
C. THE CHALLENGE OF RURAL DEVELOPMENT
8. Communication Approaches in Rural Development Syed A. Rahim Requires Authentication Unlicensed Licensed Download PDF	149
9. Communication for Agricultural Development Bryant E. Kearl and R. Lyle Webster Requires Authentication Unlicensed Licensed Download PDF	163
D. RESEARCH ISSUES OF DEVELOPMENT COMMUNICATION
10. Communication and Development in Southeast Asia, 1964-1974 Gloria D. Feliciano Requires Authentication Unlicensed Licensed Download PDF	189
11. Where Are We in Understanding the Diffusion of Innovations ? Everett M. Rogers and Syed A. Rahim Requires Authentication Unlicensed Licensed Download PDF	204
12. Research Priorities in Development Communication Frederick T. C. Yu Requires Authentication Unlicensed Licensed Download PDF	226
E. CULTURAL CONTEXTS
13. Western, Asian, or Global Models of Development —The Effect of the Transference of Models on the Development of Asian Societies Inayatullah Requires Authentication Unlicensed Licensed Download PDF	239
14. Global Instantaneousness and Instant Globalism— The Significance of Popular Culture in Developing Countries Hidetoshi Kato and Floyd W. Matson Requires Authentication Unlicensed Licensed Download PDF	253
15. Probing Subjective Culture Charles E. Osgood Requires Authentication Unlicensed Licensed Download PDF	262
F. RETROSPECT AND PROSPECT
16. Technology, Communication, and Change Daniel Lerner Requires Authentication Unlicensed Licensed Download PDF	285
17. The Future of World Politics and Society Harold D. Lasswell Requires Authentication Unlicensed Licensed Download PDF	302
18. Information Technology and Resources for Growth Simon Ramo Requires Authentication Unlicensed Licensed Download PDF	319
19. "Human Needs" and "Outer Limits"—Toward a New Planetary Bargain Harlan Cleveland and George Chaplin Requires Authentication Unlicensed Licensed Download PDF	331
20. Looking Forward Daniel Lerner and Wilbur Schramm Requires Authentication Unlicensed Licensed Download PDF	340
The Contributors Requires Authentication Unlicensed Licensed Download PDF	345
Literature Cited Requires Authentication Unlicensed Licensed Download PDF	351
Index Requires Authentication Unlicensed Licensed Download PDF	365
About the Editors Requires Authentication Unlicensed Licensed Download PDF	373

Language: English
Publisher: University of Hawaii Press
Copyright year: 1976
Audience: Professional and scholarly;
Pages
- Main content: 384

eBook

Published: May 25, 2021
ISBN: 9780824887100