Strategic Retail Management and Brand Management: Trends, Tactics, and Examples

Doris Berger-Grabner

Published by De Gruyter Oldenbourg 2021

Strategic Retail Management and Brand Management

Trends, Tactics, and Examples

Doris Berger-Grabner

In the series De Gruyter Studium

https://doi.org/10.1515/9783110543827

Overview
Contents

About this book

The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge.

This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business.

Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Focus on strategic brand management and branding decisions within the retail landscape
First textbook to combine strategic retail management with strategic branding
With numerous best cases and practical examples

Author / Editor information

Doris Berger-Grabner, IMC University of Applied Sciences Krems, Austria

Topics

Frontmatter Publicly Available Download PDF	I
Preface Publicly Available Download PDF	V
Contents Publicly Available Download PDF	VII
Part One: Strategic retail management
An overview of strategic retail management Requires Authentication Unlicensed Licensed Download PDF	1
1 Strategic retail management Requires Authentication Unlicensed Licensed Download PDF	5
2 Marketing mix in retailing Requires Authentication Unlicensed Licensed Download PDF	139
3 E-commerce, E-tailing, and digitalization Requires Authentication Unlicensed Licensed Download PDF	255
Part Two: Brand management
An overview of Brand Management Requires Authentication Unlicensed Licensed Download PDF	295
4 Strategic brand management Requires Authentication Unlicensed Licensed Download PDF	297
5 Branding decisions Requires Authentication Unlicensed Licensed Download PDF	359
6 Brand communication Requires Authentication Unlicensed Licensed Download PDF	367
7 Branding and digitalization Requires Authentication Unlicensed Licensed Download PDF	407
List of References Requires Authentication Unlicensed Licensed Download PDF	419
List of Figures Requires Authentication Unlicensed Licensed Download PDF	437
List of Tables Requires Authentication Unlicensed Licensed Download PDF	439
Index Requires Authentication Unlicensed Licensed Download PDF	441

(Deutsch)

Language: English
Publisher: De Gruyter Oldenbourg
Audience: Students retail management and marketing, students of brand management, business students and lecturers of retail management.
Pages
- Front matter: 9
- Main content: 447
Illustrations
- Illustrations: 21
- Coloured Illustrations: 34
- Tables: 21
Keywords: Strategic Retail Management; Retail Marketing; Brand Management; E-Tailing; Branding and Consumer Behaviour

eBook

Published: October 25, 2021
ISBN: 9783110543827

Paperback

Published: October 25, 2021
ISBN: 9783110543834