Brought to You By: Postwar Television Advertising and the American Dream

Lawrence R. Samuel

Published by University of Texas Press 2002

Brought to You By

Postwar Television Advertising and the American Dream

Lawrence R. Samuel

https://doi.org/10.7560/777620

Overview
Contents

About this book

This book is a history of how television advertising rose to become a defining force in American culture in the two decades after World War II.

Author / Editor information

Lawrence R. Samuel writes, consults, and teaches in New York City. His other books include Pledging Allegiance: American Identity and the Bond Drive of World War II.

Reviews

If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business.

— Jerry Della Femina

The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture.

— John Gerzema

Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	v
Acknowledgments Publicly Available Download PDF	vii
Introduction Publicly Available Download PDF	ix
Part One: Sweet Home
Chapter One The Precocious Prodigy, 1946-1952 Requires Authentication Unlicensed Licensed Download PDF	3
Chapter Two Shower of Stars, 1953-1955 Requires Authentication Unlicensed Licensed Download PDF	46
Part TWO Keeping Up with the Joneses
Chapter Three The Spark Plug of Prosperity, 1956-1958 Requires Authentication Unlicensed Licensed Download PDF	87
Chapter Four A Mist Settling on Our Pond, 1959-1960 Requires Authentication Unlicensed Licensed Download PDF	122
Part Three The New Society
Chapter Five Think Young, 1961-1962 Requires Authentication Unlicensed Licensed Download PDF	153
Chapter Six The Psychic AirWe Breathe, 1963-1964 Requires Authentication Unlicensed Licensed Download PDF	182
Conclusion Requires Authentication Unlicensed Licensed Download PDF	221
Notes Requires Authentication Unlicensed Licensed Download PDF	229
Index Requires Authentication Unlicensed Licensed Download PDF	252

Language: English
Publisher: University of Texas Press
Audience: Professional and scholarly;
Pages
- Main content: 288

eBook

Published: March 6, 2009
ISBN: 9780292798588