150 Years Continental: The Skill of Transformation

Paul Erker; Nils Fehlhaber

Published by De Gruyter Oldenbourg 2021

150 Years Continental

The Skill of Transformation

Paul Erker and Nils Fehlhaber

https://doi.org/10.1515/9783110732375

Overview
Contents

About this book

Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.

Author / Editor information

Paul Erker, Ludwig-Maximilians-Universtiät München; Nils Fehlhaber, Continental AG/Archiv, Hannover.

Topics

Frontmatter Publicly Available Download PDF	i
Content Publicly Available Download PDF	v
1 Anniversary dates and transformation phases in the company’s history Requires Authentication Unlicensed Licensed Download PDF	1
2 Founder Consortia, Major Investors and Key Shareholders Corporate Governance and Prominent Figures in Continental’s History Requires Authentication Unlicensed Licensed Download PDF	49
3 The People of Continental Identities and Interests in Times of Upheaval in the Working World Requires Authentication Unlicensed Licensed Download PDF	99
4 Rubber—Resource Management, Sustainability and Environment, or: the Metamorphosis of a Key Raw Material Requires Authentication Unlicensed Licensed Download PDF	162
5 A Brief History of the Continental Tire, or: the Metamorphoses of a High-tech Product and the Continental Product Portfolio Requires Authentication Unlicensed Licensed Download PDF	191
6 The Continental Shares The Life Cycle of a Security in a Changing Capital Market Requires Authentication Unlicensed Licensed Download PDF	228
7 From Local Trademark to Global Brand The Brand and its Marketing in Continental’s History Requires Authentication Unlicensed Licensed Download PDF	269
8 Continental as a Global Company The Long Road Toward Internationalization Requires Authentication Unlicensed Licensed Download PDF	306
9 Between Vision and Speculation Continental in 2046, or: The History of Past and Present Expectations for the Future within the Company Requires Authentication Unlicensed Licensed Download PDF	339
Annex Requires Authentication Unlicensed Licensed Download PDF	365
Image credits Requires Authentication Unlicensed Licensed Download PDF	379

(Deutsch)

Language: English
Publisher: De Gruyter Oldenbourg
Audience: Academics in modern history, contemporary history, economic history, company history and technical history.
Pages
- Front matter: 8
- Main content: 379
Illustrations
- Illustrations: 89
- Coloured Illustrations: 75

eBook

Published: October 6, 2021
ISBN: 9783110732375

Hardcover

Published: October 25, 2021
ISBN: 9783110736953