Overview
- Appeals to expatiate researchers having keen interest in the Asian tourism industry
- Provides tourism knowledge and insights on Asian tourism events for policymakers and industry professionals
- Combines both theory and practice of technology application to inform the reader on the Asian tourism sector
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Table of contents (23 chapters)
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Front Matter
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Theoretical Discussions
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Front Matter
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Perceptions and Effects
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Front Matter
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Social Media
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Front Matter
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Destination Branding and National Image
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Front Matter
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Cases
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Front Matter
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Keywords
About this book
It is an unconditional reality that the tourism industry in Asia is becoming exposed to innovative technologies more than ever before. This book reports the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges affecting tourism in Asia. A blend of comprehensive and extensive efforts by the contributors and editors, it is designed especially to cover technology applications in tourism fairs, festivals and events in Asia.
The application and practice of technologies in tourism, including the relevant niches of fairs, festivals and events are also covered, with a focus on the importance of technology in tourism. This book highlights, in a comprehensive manner, technologies that are impacting the tourism industry in Asia, as well as the constraints it is facing. It deals with distinct topics, such as tourism promotion, technology-driven sustainable tourism development, social media, accessibility and so on to cover fairs, festivals and events.
This book is a significant contribution towards the very limited knowledge in this identified research area, with examples from selected Asian countries. This book is designed to accommodate both qualitative and quantitative research linking theory and practice. This book has a clear focus on outlining the research issues. Each chapter of the book highlights a methodology that was used, with rationale for its use. This book addresses a number of revisions that unify the theme or framework to integrate the chapters.
Editors and Affiliations
About the editor
Bibliographic Information
Book Title: Technology Application in Tourism Fairs, Festivals and Events in Asia
Editors: Azizul Hassan
DOI: https://doi.org/10.1007/978-981-16-8070-0
Publisher: Springer Singapore
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022
Hardcover ISBN: 978-981-16-8069-4Published: 30 March 2022
Softcover ISBN: 978-981-16-8072-4Published: 31 March 2023
eBook ISBN: 978-981-16-8070-0Published: 30 March 2022
Edition Number: 1
Number of Pages: XIX, 424
Number of Illustrations: 1 b/w illustrations
Topics: Tourism Management, Industries, Business and Management, general, Asian Business