Consuming Images: Film Art and the American Television Commercial

Gary D. Rhodes; Robert Singer

Published by Edinburgh University Press 2020

Consuming Images

Film Art and the American Television Commercial

Gary D. Rhodes and Robert Singer

https://doi.org/10.1515/9781474460705

Overview
Contents

About this book

Establishes the television commercial as a short film and as an art form

Examines the television commercial as a vital form of film art, from the (postwar) historical to the contemporary era of production
Closely examines the dialogue between Hollywood filmmaking and the television commercial
Cites international archival print and media sources, with some previously lost" or impossible to access material now available for critical analyses
Draws upon the personal archives of filmmakers involved with the television commercial’s origins, including the late Gerald "Jerry" Schnitzer
Incorporates critical interpretive strategies associated with Salt, Meyers, Bordwell, Thompson, Staiger, and reflects the rigors of New Film Historical methodologies
Watch this excellent collection of the commercials included in Consuming Images

The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship.

Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.

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Topics

Frontmatter Publicly Available Download PDF	i
Contents Publicly Available Download PDF	v
List of Figures Publicly Available Download PDF	vi
Acknowledgments Publicly Available Download PDF	ix
Introduction Requires Authentication Unlicensed Licensed Download PDF	1
1. Origins Requires Authentication Unlicensed Licensed Download PDF	16
2. Narrative Requires Authentication Unlicensed Licensed Download PDF	36
3. Mise-en-scène Requires Authentication Unlicensed Licensed Download PDF	62
4. Cinematography Requires Authentication Unlicensed Licensed Download PDF	92
5. Editing Requires Authentication Unlicensed Licensed Download PDF	129
6. Sound Requires Authentication Unlicensed Licensed Download PDF	154
Conclusion Requires Authentication Unlicensed Licensed Download PDF	178
Index Requires Authentication Unlicensed Licensed Download PDF	183

(Deutsch)

Language: English
Publisher: Edinburgh University Press
Audience: College/higher education;
Pages
- Main content: 208
Illustrations
- Other: 64 colour illustrations
Keywords: Film, Media & Cultural Studies

eBook

Published: March 24, 2022
ISBN: 9781474460705