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Palgrave Macmillan

Online journalism

Copywriting and conception for the internet. A handbook for training and practice

  • Textbook
  • © 2022

Overview

Authors:
  1. Gabriele Hooffacker

    1. Leipzig, Germany

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  • Tips and practical instructions for the Internet and intranet
  • Forms and formats of the medium
  • With clear, up-to-date examples

  • 2342 Accesses

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-xii
    Download chapter PDF

  2. The Profession: Activities and Fields of Work

    • Gabriele Hooffacker
    Pages 1-19

  3. The Medium

    • Gabriele Hooffacker
    Pages 21-37

  4. The Online Users

    • Gabriele Hooffacker
    Pages 39-48

  5. Hypertext and Storyboard

    • Gabriele Hooffacker
    Pages 49-79

  6. Presentation Forms and Multimodal Formats

    • Gabriele Hooffacker
    Pages 81-121

  7. Participatory Forms and Formats

    • Gabriele Hooffacker
    Pages 123-147

  8. The Right

    • Gabriele Hooffacker
    Pages 149-162

  9. Education and Training

    • Gabriele Hooffacker
    Pages 163-172

  10. Back Matter

    Pages 173-191
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Keywords

About this book

The handbook provides tips and practical guidance on copywriting for the Internet and intranet, moving images and podcasts, social networks and communities, forms and formats of the medium, and content management processes. How does one become an online journalist? Where do online journalists work? What do they need to know: journalistic craft, Internet skills, online law? How do you write teasers? How do you integrate user activities? What role do audio and video play in the cross-media web offering? How do you ensure that your content is found (search engine optimization)?

This book is a translation of an original German 5th edition Online-Journalismus by Gabriele Hooffacker, published by Springer VS, imprint of Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.



Authors and Affiliations

  • Leipzig, Germany

    Gabriele Hooffacker

About the author

Gabriele Hooffacker founded the Journalistenakademie in Munich and is professor for the teaching area "media-adequate content preparation" at the University of applied sciences Leipzig.

Bibliographic Information

  • Book Title: Online journalism

  • Book Subtitle: Copywriting and conception for the internet. A handbook for training and practice

  • Authors: Gabriele Hooffacker

  • DOI: https://doi.org/10.1007/978-3-658-35731-3

  • Publisher: Palgrave Macmillan Wiesbaden

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2022

  • Softcover ISBN: 978-3-658-35730-6Published: 12 May 2022

  • eBook ISBN: 978-3-658-35731-3Published: 11 May 2022

  • Edition Number: 1

  • Number of Pages: XII, 191

  • Number of Illustrations: 17 b/w illustrations

  • Topics: Journalism

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