Overview
Basics, special features and business models of B2B eCommerce
Shows the consequences and opportunities for online sales in B2B
With illustrative best practice examples
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Table of contents (5 chapters)
Keywords
About this book
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Authors and Affiliations
About the author
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.
Bibliographic Information
Book Title: B2B eCommerce
Book Subtitle: Basics, Business Models and Best Practices in Business-to-Business Online Trade
Authors: Gerrit Heinemann
DOI: https://doi.org/10.1007/978-3-658-38528-6
Publisher: Springer Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2023
Softcover ISBN: 978-3-658-38527-9Published: 12 November 2022
eBook ISBN: 978-3-658-38528-6Published: 11 November 2022
Edition Number: 1
Number of Pages: XV, 205
Number of Illustrations: 1 b/w illustrations
Topics: e-Business/e-Commerce, Trade, Marketing