ABSTRACT

This book examines and establishes the sociological relevance of the concept of populism and illuminates the ideological use of sport, leisure, and popular culture in socio-political populist strategies and dynamics. The first part of the book — Themes, Concepts, Theories — sets the scene by reviewing and evaluating populist themes, concepts, and theories and exploring their cultural-historical roots in and application to cultural forms such as mega-sports events, reality television programmes, and the popular music festival. The second part — National Contexts and Settings — examines populist elements of events and regimes in selected cases in South America and Europe: Argentina, Brazil, Greece, Italy, and England. In the third part — Trump Times — the place of sport in the populist ideology and practices of US president Donald Trump is critically examined in analyses of Trump’s authoritarian populism, his Twitter discourse, Lady Gaga at the Super Bowl, and populist strategy on the international stage. The book concludes with a discussion of the strong case for a fuller sociological engagement with the populist dimensions of sport, leisure, and popular cultural forms. Written in a clear and accessible style, this volume will be of interest to sociologists and social scientists beyond those specialising in popular culture and cultural politics of sport and leisure, as the topic of populism and its connection to popular cultural forms and practices has come increasingly into prominence in the contemporary world.

part 1|86 pages

Themes, concepts, theories

chapter 2|15 pages

Whither “the people?”

Populism, ideology, and the contested politics of sport

chapter 3|15 pages

Populist elements of SINGO discourse and practice

Unravelling the undercurrents of the popular cultural event 1

chapter 4|17 pages

Neuro-liberalism

Enterprise, gender, and the marketing of the self

part 2|96 pages

National contexts and settings

chapter 6|13 pages

Blame Games

Sport, populism, and crisis politics in Greece

chapter 7|20 pages

From fascism to five stars

Sport, populism, and the figure of the leader in Italy

chapter 10|12 pages

Populism and sports in Latin America

Old and new ways of narrating the nation

chapter 11|16 pages

Populism and political motives for hosting the FIFA World Cup

Comparing England 1966 and Russia 2018

part 3|77 pages

Trump times

chapter 12|17 pages

Blue collar billionaire 1

Trumpism, populism, and uber-sport

chapter 13|18 pages

A tale of two Twitterstorms

The NFL, Donald Trump, and digital populism

chapter 14|14 pages

The Gaga and the global

American double articulation at Super Bowl LI

chapter 15|20 pages

Art of the deal

Donald Trump, the 2026 FIFA Men’s World Cup, and the geopolitics of football aspiration

chapter 16|6 pages

Afterword

A sociological future for populism?