Skip to main content
SpringerLink
Log in

Cultural and Social Influences on Consumer Behavior

Uncertainty Avoidance, Rituals, and External Threats

  • Book
  • © 2023

Overview

Authors:
  1. Xuehua Wang

    1. School of Economics and Management, Tongji University, Shanghai, China

    View author publications

    You can also search for this author in PubMed   Google Scholar

  • Develops new research ideas on the effects on UA, rituals, and external threats on consumer attitudes and
  • Illustrates with novel research models on the above relationships
  • Provides empirical evidence-based recommendations from experiments and surveys

Part of the book series: Management for Professionals (MANAGPROF)

  • 1287 Accesses

This is a preview of subscription content, log in via an institution to check access.

Access this book

Log in via an institution
eBook USD 119.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 159.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access

Licence this eBook for your library

Institutional subscriptions

Table of contents (11 chapters)

  1. Front Matter

    Pages i-xii
    Download chapter PDF

  2. Introduction

    • Xuehua Wang
    Pages 1-6

  3. Literature Review

    • Xuehua Wang
    Pages 7-101

  4. Theory and Hypothesis Development for Uncertainty Avoidance and Superstitious Consumption

    • Xuehua Wang
    Pages 103-109

  5. Theory and Proposition Development for Repeating Rituals and Willingness to Use the Product

    • Xuehua Wang
    Pages 111-115

  6. Theory and Proposition Development for External Threats and Green Consumption

    • Xuehua Wang
    Pages 117-129

  7. Methodology and Results for Uncertainty Avoidance and Superstitious Consumption

    • Xuehua Wang
    Pages 131-140

  8. Preliminary Evidence on Health Threats and Green Consumption

    • Xuehua Wang
    Pages 141-178

  9. Preliminary Evidence on Economic Threats and Green Consumption

    • Xuehua Wang
    Pages 179-207

  10. Methodology and Results for How to Solve Inter-Client Conflicts During Service Encounters

    • Xuehua Wang
    Pages 209-219

  11. Discussion

    • Xuehua Wang
    Pages 221-228

  12. Summary and Conclusions

    • Xuehua Wang
    Pages 229-232

  13. Back Matter

    Pages 233-244
    Download chapter PDF
Back to top

Keywords

About this book

This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers’ willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.

Authors and Affiliations

  • School of Economics and Management, Tongji University, Shanghai, China

    Xuehua Wang

About the author

Xuehua Wang is Associate Professor of Marketing at School of Economics and Management, Tongji University, Shanghai, China. She received her Ph.D. from City University of Hong Kong, Hong Kong, China. Her research area is consumer behavior. Her research has been published in academic journals including Journal of Marketing Research, Journal of Service Research, Journal Business Research, Psychology & Marketing, and International Marketing Review, among others.

Bibliographic Information

  • Book Title: Cultural and Social Influences on Consumer Behavior

  • Book Subtitle: Uncertainty Avoidance, Rituals, and External Threats

  • Authors: Xuehua Wang

  • Series Title: Management for Professionals

  • DOI: https://doi.org/10.1007/978-981-99-6183-2

  • Publisher: Springer Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2023

  • Hardcover ISBN: 978-981-99-6182-5Published: 04 October 2023

  • Softcover ISBN: 978-981-99-6185-6Due: 04 November 2023

  • eBook ISBN: 978-981-99-6183-2Published: 03 October 2023

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: XII, 244

  • Number of Illustrations: 10 b/w illustrations, 1 illustrations in colour

  • Topics: Consumer Behavior, Marketing, Personality and Social Psychology

Publish with us

Policies and ethics

Back to top

Search

Navigation