Advertising and Design: Interdisciplinary Perspectives on a Cultural Field

Published by transcript Verlag 2014

Advertising and Design

Interdisciplinary Perspectives on a Cultural Field

Edited by: Beate Flath and Eva Klein

In the series Kultur- und Medientheorie

https://doi.org/10.1515/transcript.9783839423486

Overview
Contents

About this book

The cultural field of advertising is a much-debated topic with perspectives focusing on a range of concepts from harassment and the anxiety of influence to notions of desire and affirmation. The aim of this publication is not only to take into account the diversity of topics related to advertising, but more importantly, to develop a dialogue between these divergent viewpoints.
With contributions by Barbara Aulinger, Bernadette Collenberg-Plotnikov, Beate Flath, Werner Jauk, Bernhard Kettemann, Eva Klein, Jörg Matthes, Manfred Prisching, Johanna Rolshoven, Nicolas Ruth, Holger Schramm, Charles Spence, Margit Stadlober and Friedrich Weltzien.

Author / Editor information

Beate Flath (Prof. Dr.) is professor for event management with a focus on popular music cultures and digital media cultures.
Eva Klein (Mag. Dr.) is art and design historian at the Institute of Art History at the University of Graz.

Reviews

Reviewed in:

CHOICE, 52/5 (2015), S. Skaggs
www.literaturkritik.de, 05.08.2016, Walter Delabar

Supplementary Materials

Leseprobe

Topics

Frontmatter Publicly Available Download PDF	1
Content Publicly Available Download PDF	5
Your Ad Here ... Advertising & Design: Preface Beate Flath and Eva Klein Requires Authentication Unlicensed Licensed Download PDF	7
Multisensory Advertising & Design Charles Spence Requires Authentication Unlicensed Licensed Download PDF	15
The Sound of Image Aspects of Sound Design within the Digital Mediamorphosis Beate Flath Requires Authentication Unlicensed Licensed Download PDF	29
Semiotics of Advertising and the Discourse of Consumption Bernhard Kettemann Requires Authentication Unlicensed Licensed Download PDF	45
Multiple Mona Lisa Art as a tool of advertising Eva Klein Requires Authentication Unlicensed Licensed Download PDF	61
Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities Jörg Matthes Requires Authentication Unlicensed Licensed Download PDF	79
Advertising Creating People and Worlds Manfred Prisching Requires Authentication Unlicensed Licensed Download PDF	95
Wine Advertising and Biography An Essay on Advertisement Analysis in Cultural Anthropology Johanna Rolshoven Requires Authentication Unlicensed Licensed Download PDF	115
Under the spell of the lottery – warning included Margit Stadlober Requires Authentication Unlicensed Licensed Download PDF	133
»Raise the flag and make propaganda.« On the semiotics of National Socialist wooing Barbara Aulinger Requires Authentication Unlicensed Licensed Download PDF	145
Pop & Ads The Sound of Mass Media Werner Jauk Requires Authentication Unlicensed Licensed Download PDF	155
»The Voice« of the music industry New advertising options in music talent shows Holger Schramm and Nicolas Ruth Requires Authentication Unlicensed Licensed Download PDF	175
Capitalism Propaganda Adorno’s Kulturindustrie and Freedom of Creativity Friedrich Weltzien Requires Authentication Unlicensed Licensed Download PDF	191
›... things that people don’t need to have but that – for some reason – would be a good idea to give them.‹ Discussions on drawing the line between art and advertising Bernadette Collenberg-Plotnikov Requires Authentication Unlicensed Licensed Download PDF	201
Authors Requires Authentication Unlicensed Licensed Download PDF	227

(Deutsch)

Language: English
Publisher: transcript Verlag
Edition: 1. Aufl.
Audience: Professional and scholarly;
Pages
- Main content: 232
Keywords: Design; Culture; Image; Sound; Media; Art; Popular Culture; Media Aesthetics; Cultural Studies

eBook

Published: June 27, 2014
ISBN: 9783839423486